Tier 1 Group is the pioneer of the Tier 1 Focus model for business growth.  It was born out of Steve Bauer’s recognition that many exceptional service companies are stuck on a success plateau.  In our growing service economy, even the exceptional companies are finding it more difficult to attract high impact opportunities.  The ensuing marketing clutter makes it harder for professionals to credibly connect with their most valued prospects.  Steve recognized that the increasing pressures to maximize short-term revenues were eroding core values and market strategies that lead to long-term, thoughtful and sustainable growth.  Steve’s passion is helping exceptional business leaders look beyond today and proactively focus on cultivating their highest impact opportunities of tomorrow.

The Tier 1 framework has been inspired by our vision of a most fulfilling business journey — one focused on the cultivation of mutually rewarding relationships, anchored by a rich sense of stewardship.  This vision, combined with our deep entrepreneurial roots, has enabled us to reverse-engineer the Tier 1 Focus that unites the art and the science of target marketing and business development.  It results in companies and employees doing what they do best more often for the benefit of all stakeholders.

Tier 1 Group is proud to be a family business with a long, distinguished history.  A unique combination of experience and mentoring has equipped Steve to be the Tier 1 expert.  Our story is compelling — it centers around our 40 year-old company and involves legendary ad man David Ogilvy, a cocktail napkin, advertising specialties, CLIO awards, and a Wharton professor. 

Intrigued?  Let’s chat…